Panasonic Avionics Corporation (Panasonic Avionics) has today announced a major evolution in its in-flight connectivity offering as its first extreme high throughput satellite (XTS) enters service over the Asia-Pacific region.
The APSTAR-6D satellite is Panasonic Avionics’ latest investment in in-flight connectivity for passengers on commercial aircraft. It is an integral part of its third-generation communications (Gen-3) network of high speed, high bandwidth Ku-band satellites, placing capacity where it is most needed to meet the growing needs of airlines and their passengers.
Panasonic Avionics is set to complete the upgrade of the 2,544 aircraft installed with its connectivity service to its Gen-3 network within the next month. Over 1,000 commercial aircraft are committed to being installed with its connectivity services and linked to the Gen-3 network from the outset.
Connectivity is integral to the success of Panasonic Avionics and enables a wide range of services to airlines and their passengers. In addition to in-flight WI-FI, these include Live Television with the world’s only global live sports channels delivered in partnership with IMG, an integrated solution with OneMedia to deliver real-time ads, real-time transactions that open up a huge range of in-flight retail possibilities, and the ability to personalize the passenger experience through solutions such as Panasonic Avionics’ Companion App and much more.
Ken Sain, Chief Executive Officer of Panasonic Avionics Corporation, said: “Today is a milestone moment for Panasonic Avionics as we go live with the newest generation of in-flight connectivity. Our third-generation communications network delivers the targeted, flexible use of extreme high throughput capacity, ensuring we can meet the needs of our airline customers with cost-effective and reliable high bandwidth services well into the future.”
APSTAR-6D was jointly designed by APSATCOM and Panasonic Avionics. It will provide airlines with multiple gigahertz of new Ku-band capacity over China and high-density routes around East Asia, including Tokyo, Seoul, Beijing, Shanghai, Hong Kong, Malaysia, Singapore and Indonesia using narrow XTS spot beams.
In addition, APSTAR-6D provides high throughput satellite (HTS) coverage over its full field of view including the Pacific Ocean, Indian Ocean, Australia and the Southern Oceans down to Antarctica, which includes areas not served by any other HTS satellite. Tailoring the capacity to areas of demand will provide Panasonic Avionics’ airline customers with better service, unprecedented coverage and the ability to dramatically increase throughput. This opens the doors for airlines to further customize their connectivity offerings to meet the evolving expectations of their passengers.
Panasonic Avionics is currently engaged in active and ongoing trials with airlines to demonstrate the high data rate capabilities of its Gen-3 network. The company expects that airline passengers flying in the region served by APSTAR-6D will also take advantage of the enhanced connectivity that XTS delivers to use high-bandwidth apps in flight.
21 Asian carriers, representing over 800 aircraft, have already selected Panasonic Avionics for in-flight connectivity, including many of the region’s leading airlines, such as Air China, All Nippon Airways, Cathay Pacific Airways, China Airlines, China Eastern, China Southern, EVA Air, Garuda Indonesia, Hainan Airlines, Hong Kong Airlines, Japan Airlines, Singapore Airlines, Thai Airways and Xiamen Airlines.
Jeff Sare, Vice President, In-Flight Connectivity Solutions at Panasonic Avionics, says: “Panasonic Avionics is committed to long term investment in its high bandwidth, global Ku-band network, and the service entry of APSTAR-6D is the latest step in that journey.”
Sare continued: “We are planning further investment in our global network of Ku-band satellites for use by commercial airlines in the years ahead. For example, our second XTS, Eutelsat 10B, is due to launch next year and will provide enhanced connectivity over Europe and the Middle East. Additional capacity commitments are also planned.”
Panasonic’s third-generation communications network supports improved airline and passenger experiences including faster internet, video streaming, VoIP applications, improved live TV picture quality and broader channel choice, 4G phone services, and greater bandwidth for crew applications.
The network is backed by Panasonic’s Customer Performance Center, which drives improved network performance, greater reliability, and faster response and resolution times, along with business intelligence tools and reports that provide customers with the data and analytics to deliver and monitor targeted pricing and advertising campaigns.
VALOUR CONSULTANCY IFC REPORT
A new report from Valour Consultancy, an award-winning provider of market intelligence services, foresees the number of aircraft installed with in-flight connectivity (IFC) doubling from 9,026 at the end of 2020 to approximately 18,500 in 2029. These figures factor in the full impact of COVID-19, including the cancellation of retrofit projects and delayed deliveries of new aircraft.
The report, “The Future of In-Flight Connectivity – 2020 Edition,” predicts that over the next two years, the installed base will grow slowly, by around 800 aircraft, marking a 70% decrease in net new installs across the period compared to pre-COVID-19 estimates. The majority of these IFC systems will be linefit. “The pandemic has caused airlines to defer new wide-body deliveries, postpone IFC retrofit programs and to retire older aircraft in favour of smaller, more agile and fuel-efficient planes. Despite this, low level activity is still expected, with 70% of net new IFC installations between now and 2022 to take place on narrow-body jets,” explains its author, Daniel Welch.
The study looks beyond COVID-19 and provides detailed commentary on factors that will help to create a more sustainable IFC business model as the industry begins to recover. “IFC service providers are going to find new wins hard to come by over the next couple of years as airlines rein in their spending. But there is plenty to do in terms of delivering a better quality of service to existing customers,” says Welch. “The pandemic is driving change in the passenger experience and many airlines are using this period to revisit their digital strategies. It’s clear we’re going to see a greater emphasis placed on contactless interactions, customer reassurance and the seamlessly digital journey. IFC can, at the very least, enhance many applications linked to these areas and, as a result, will become more integral to airlines than before the pandemic hit.”
The “captive portal” is another subject explored in the report. It cites how the likes of American Airlines, Cathay Pacific and others are taking ownership of IFC services by introducing portals that harmonize what the passenger sees and embrace a holistic approach to loyalty and onboard retail services. Welch continues, “In the past, passengers flying with an airline that has multiple IFC services in use across its fleet have typically been exposed to the nuances of these deals, paying different rates based on the hardware/service onboard, be it from Gogo, Inmarsat, Panasonic or Viasat. Having a harmonized experience reduces friction during the login process, but also drives ancillary opportunities. Deploying an engaging portal is an achievable short-term win for carriers that already have IFC or wireless IFE that will continue to drive long-term growth.”
Valour Consultancy is a provider of high-quality market intelligence. Its latest report, “The Future of In-Flight Connectivity – 2020 Edition,” is the newest addition to the firm’s highly regarded aviation research portfolio. Developed with input from more than 30 companies across the value chain, the study includes more than 200 tables and charts along with extensive commentary on key market issues, technology trends and the competitive environment. For more information send an email to email@example.com
QUIVER TREE & AUDIBLE
Reaching New Heights: QuiverTree Media collaborates with Audible, an Amazon company
QuiverTree Media collaborates with Audible, an Amazon company, to bring the best in digital spoken-word entertainment onboard. One of the world’s largest sellers and producers of audiobooks and other spoken-word entertainment, will further boost visibility of its subscription channel across Europe accessing inflight audiences with QuiverTree Media. Passengers are able to enjoy captivating storytelling onboard their flight and choose from binge-worthy audiobooks, exclusive podcasts, bite-sized audio content, and genre-bending Audible Originals.
Stories that speak volumes
The QuiverTree Media and Audible collaboration has already started making the content available on the fleets of Iberia Express and Air Nostrum, following the successful launch of Audible’s service for Spanish listeners in October. The collaboration reinforces Audible’s offer for this territory, giving passengers a unique opportunity to discover exclusive audiobooks and podcasts in a captive inflight environment. Through this collaboration, Iberia Express and Air Nostrum count with content designed to appeal.
Through this collaboration, Iberia Express and Air Nostrum count with content designed to appeal to young and old audiences alike, bringing together acclaimed Audible Originals such as V is a Vis: la cara B , Pequeñas Revoluciones para Crecer and E l Móvil de Mendes to titles produced in collaboration with Guía Repsol and the ISDI Business School. The selection is complemented with a series of exclusive Audible children’s titles such as Peter Pan , The Little Mermaid and Aladdin.
In addition to offering Audible interactive digital branded assets on inflight entertainment platforms, QuiverTree is enabling the company to provide passengers that enjoy the service inflight tailored incentives, which include special promotional benefits if they subscribe to the service. “Our collaboration with Audible is a great example of the unique capabilities QuiverTree Media delivers as a CSP, pairing inflight experience enhancement for airlines with advertising and subscription benefits for OTTs.” says Julia Maruny, Media & Partnerships at QuiverTree Media. “The fact QuiverTree Media shares many customer-centric and technological innovation values with Audible, reinforces this collaboration with great potential to reach and inspire more customers together.”