Overcoming the barriers preventing you from validating your healthcare innovation

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Overcoming the barriers preventing you from validating your healthcare innovation

If you are not already testing the assumptions that you are making about your user, then you are already behind. Everything from how you understand the patient journey to how your solution will improve the patient journey.

Validating these assumptions upfront will benefit everyone – your project team, the business, the patient, and the entire healthcare ecosystem. If you don’t, you will build something that is convenient for you, but not necessarily for your user and customer.

At this stage, you will need to focus on validating the problem space and your solution’s value proposition.

But how exactly should you test this? One option is to run smoke tests on social media to access large sets of the B2C population. Set up an ad campaign about the problem framed as your solution’s value proposition. Each ad represents a different value proposition that you believe you can provide to the user. And yes, do this even if these propositions’ feasibility hasn’t yet been validated!

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