Why Fashion Brands Don’t Understand Biomimicry

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Why Fashion Brands Don’t Understand Biomimicry

Biomimetics (or biomimicry) is the emulation of the models, systems and elements of nature for the purpose of solving complex human problems. In this case, it’s also the application of biologically-based architecture, structures, textures and visuals to fashion. While some may consider this a bit high-brow in application to creating a stylish garment, its adoption and success has proven appealing to customers and has made technological innovation in fashion a hot topic to follow. 

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